ISILUMKO ACTIVATE LEADS THE WAY WITH AN INNOVATIVE INTEGRATED MARKETING STRATEGY
It’s good, positive news that most of the restrictions have been lifted involving public gatherings, social distancing and the wearing of face masks. The marketing of brands can now go forward with renewed purpose. We’ve already seen the joy and enthusiasm of people who can once again attend large gatherings. These include rugby and football matches, conferences, seminars, events and the ability to sample innovative products. The changing marketing landscape is adapting to a new way of promoting brands, where connection, engagement and experience along with meaningful insights bring your brand to life . Marketing of brands, in particular, has evolved over the years and brand owners expect more for their ROI. Consumers equally have higher expectations of their purchases in tough economic times. Bianca Brink, General Manager of the Isilumko Activate Integrated Marketing Agency says,” The social media in South Africa now attracts over 25 million users, so we have embraced the shift...